5 Common Sustainability Myths Debunked for Manufacturers & Consumer Brands

Hi All, Emily from GoViably here!

As more businesses embrace sustainability, there’s still a lot of misinformation out there—especially for manufacturers and consumer product companies. Let’s clear up some of the most common myths so you can move forward confidently on your sustainability journey.

Myth 1: Sustainability Is Too Expensive for Small Businesses

Reality:
Sustainable practices often lead to cost savings. Simple changes—like improving energy efficiency, reducing waste, or streamlining processes—can lower your operating costs. In many cases, the upfront investment pays for itself over time.

Myth 2: Only Big Corporations Can Make a Real Impact

Reality:
Every business, regardless of size, can make a difference. Small manufacturers and brands are often more agile and can implement changes faster than larger organizations. Plus, your efforts can inspire others in your industry and community.

Myth 3: Sustainability Is Just About the Environment

Reality:
Sustainability is holistic. At GoViably, we emphasize the social side too—things like fair wages, mental health, workplace culture, and community impact. True sustainability means caring for people and the planet.

Myth 4: Customers Don’t Really Care About Sustainability

Reality:
Consumer demand for responsible products is higher than ever. According to IBM’s 2024 study, 49% of consumers paid a premium—an average of 59% more—for products marketed as sustainable or socially responsible. Meeting this demand can boost loyalty and sales.

Myth 5: You Need Complex Systems or Certifications to Get Started

Reality:
You don’t need fancy software or formal certifications to make a difference. Start with simple steps like:

• Replacing old bulbs with energy-efficient LEDs

• Assigning someone on your team to lead sustainability efforts

• Turning the heat down by 2 degrees

• Unplugging equipment that’s not in use

• Encouraging your team to share their own ideas

Small, practical changes like these can have a real impact—no complicated systems required.

Ready to Move Past the Myths?

Sustainability is within reach for every business. By letting go of these misconceptions, you can unlock new opportunities for growth, savings, and positive impact.

If you’re ready to take the next step, schedule a free consultation or explore our programs and certification roadmap.