Beyond the Buzzwords: What Social & Environmental Responsibility Means for You
Beyond the Buzzwords: What Social & Environmental Responsibility Means for You
I’m so glad you’re here! As the Founder and Chief Vision Officer of GoViably, I started this company to make sustainability easy, practical, and rewarding for businesses of all sizes—especially manufacturers and consumer product companies.
Let’s set the tone for our journey together and create a common understanding of the key words that will shape our conversations. Whether you’re just starting to explore sustainability or looking to deepen your impact, this blog is for you.
What Does “Sustainability” Really Mean?
Sustainability is about meeting today’s needs without compromising the ability of future generations to meet theirs. For businesses, this means:
Using resources efficiently
Reducing waste and pollution
Supporting fair labor practices
Building resilient, future-ready operations
The Social and Environmental Sides of Sustainability
Environmental sustainability focuses on minimizing harm to our planet—reducing energy use, cutting emissions, and managing waste responsibly.
Social sustainability means prioritizing people: fair wages, safe workplaces, community engagement, and supporting mental health and well-being.
At GoViably, we believe true sustainability integrates both. It’s about creating a workplace and supply chain that’s good for people and the planet.
Why Should Manufacturers and Consumer Product Companies Care?
1. Consumer Demand is Rising
A 2023 McKinsey report shows over 66% of U.S. consumers consider sustainability when making a purchase.
IBM’s 2024 study found 49% of consumers paid a premium—an average of 59% more—for products branded as sustainable or socially responsible.
2. Business Benefits Go Beyond Sales
Cost Savings: Sustainable practices lower energy, water, and material costs.
Risk Reduction: Proactive sustainability prepares you for regulatory changes and supply chain disruptions.
Talent Attraction: Younger workers want to work for companies with strong sustainability values.
Brand Loyalty: Customers stick with brands that align with their values.
3. Competitive Advantage
Businesses leading on sustainability win contracts, attract investment, and stand out in crowded markets.
How GoViably Can Help
With over 12 years of experience in energy efficiency and sustainability, GoViably offers consulting, certification, and hands-on support to help you build a sustainable, resilient business. Our unique approach integrates mental health, culture, and operational improvements—because true sustainability is holistic.
Ready to Start Your Journey?
Stay tuned for more insights, practical tips, and real-world examples. If you’re ready to take the next step, schedule a free consultation or explore our programs and certification roadmap.
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